Get in touch
Connect with our experts to understand how Ippon Australia can assist you ground your decision in qualitative research that actually changes minds.
Conor Silke
Business Development Manager
csilke@ippon.tech
Sherwin Torres
Chief Product Officer
storres@ippon.tech
Uncover User Truths, Not Assumptions
Over a 3-week engagement, we plan and execute a round of moderated & unmoderated research which is tailored to your needs. This might include usability testing, in-depth user interviews or concept validation with clickable prototypes.Through a mix of collaborative workshops, stakeholder interviews, competitive analysis and lightweight user research, we identify user needs, prioritise problems worth solving and shape the solution space. Instead of guessing or jumping straight into delivery, this sprint saves time, effort and money by validating the problem-solution fit early.
We start with a scoping session to define your research goals, target users and hypotheses. Then we recruit participants, create test plans and run the sessions. You’ll get a visual insight report with behaviour patterns, and quotes as well as clear design recommendations.
Depending on your research needs, we’ll conduct User Research, Sentiment Testing or Usability Testing to ensure what you’re building has the right product market fit.
Reduce risky assumptions & understand unmet needs
Map user behaviours & identify friction points
Support data-led design & prioritise improvements
Build empathy across teams & uncover innovation opportunities
3 Week Timeline
Research Brief & Alignment
- Kickoff session
- Identify & agree on research methods, approach and timeline
- Document and circulate the final research plan
Recruitment
- Define participant criteria and segment quotas
- Choose recruitment channels
- Draft recruitment brief and contact scripts
- Confirm participation and schedule sessions
Research Participant Screening
- Create a screener survey or script with qualifying and disqualifying criteria
- Review responses or conduct pre-calls to assess fit
- Finalise participant list and prepare backup options
Research Fieldwork & Testing
- Prepare discussion guides or usability tasks
- Facilitate moderated sessions or tests (remote or in-person)
- Capture observations, quotes, and behaviours
- Collate notes and recordings for synthesis
Research Synthesis
- Organise and review data
- Identify themes and patterns using frameworks
- Define user needs, pain points, and opportunity areas
- Produce insight summary and recommendations
