Capabilities

Research & Strategy

We delve into your users' needs, behaviours, and goals to inform decision-making. By combining research insights with a strategic vision, we create user-centred roadmaps that enhance experiences and align with business objectives. Our approach ensures design choices are backed by data.

Research & Testing
Customer Framing
Market & Opportunity
Strategy & Enablement

User Research

User Research is at the heart of what we do delivering outcomes that truly meet your customer needs. Our comprehensive approach combines qualitative and quantitative methods to gather valuable insights directly from your target audience. By conducting interviews, surveys, usability testing, and observational studies, we uncover deep understandings of user behaviours, pain points and preferences. This data-driven approach allows us to inform product design, prioritise features and make decisions that are grounded in real user experiences. With our expertise in user research, we ensure that your product not only solves customer problems but also delights and engages your audience, driving adoption and loyalty.

Key Outputs

Qualitative research
Quantitative research
User research report
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How it works

Our Approach

Gathering insights into user behaviours, motivations, and needs through interviews, surveys, and observations.

Define clear research objectives and identify the target user groups to be studied.

Select and employ a mix of qualitative and quantitative research methods to gather data from the target audience.

Analyse the collected data to identify key insights, patterns, and trends in user behavior, needs, and preferences.

Compile and document the findings into a comprehensive user research report which feeds into the project Discovery Report.

Sentiment Testing

Our expertise in user research offers to help you understand how customers feel about your product, brand or features. By analysing user feedback, reviews, surveys and social media interactions, we gauge the emotional response of your target audience. Our sentiment testing provides valuable insights into customer satisfaction, pain points, and areas for improvement. With this data, you can make informed decisions about product enhancements, marketing strategies and user experience optimisations. Our expert analysis helps ensure that your product resonates positively with users, fostering stronger relationships, boosting engagement and driving long-term success.

Key Outputs

Sentiment testing report
User perception benchmarks

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How it works

Our Approach

Measuring user emotional responses to products or services, ensuring alignment with desired perceptions and values.

Collect user feedback from sources like surveys, reviews, social media, and forums.

Apply sentiment analysis and NLP to classify responses as positive, neutral, or negative.

Identify key themes, trends, and improvement areas based on emotional responses and user insights.

Compile findings into a detailed sentiment testing report that informs the broader Discovery Report.

Usability Testing

Usability Testing is a critical part of our process to ensure your product delivers a seamless and intuitive user experience. By observing real users as they interact with your product, we identify usability issues, navigational challenges and areas where users may struggle. Through structured testing, including task-based scenarios and feedback sessions, we uncover insights that allow us to refine your product’s design, functionality, and overall user flow. With our expert usability testing, we help you create a product that is not only easy to use but also delights users, drives engagement, and ensures higher satisfaction and adoption rates.

Key Outputs

Usability testing report
Identified usability issues and actionable recommendations

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How it works

Our Approach

Defining user profiles based on research to guide design and product development, ensuring solutions resonate with real users.

Define the objectives of the usability testing, specifying the target user group, tasks to be tested, and metrics to be measured.

Recruit participants who represent the target user group, considering demographics, technical skills, and experience with similar products.

Conduct structured usability testing sessions, providing clear instructions and tasks, observing user interactions, and gathering feedback through questionnaires and interviews.

Compile and document the findings into a usability testing report which feeds into the project Discovery Report.

Discovery Workshop

Discovery Workshops are an essential part of our consulting process, designed to uncover key insights and align stakeholders on the strategic vision of your product. These interactive sessions bring together cross-functional teams to explore business goals, user needs, technical requirements, and market opportunities. By facilitating collaborative discussions, we help identify challenges, prioritise objectives and define a clear roadmap for success. These sessions ensure that all stakeholders are aligned, risks are mitigated early, and your product development starts with a solid foundation, ultimately accelerating time-to-market and maximising value.

Key Outputs

Product Vision, Problem Statement, Business Goals
Storyboards, Concepts
MVP Slice Defined
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How it works

Our Approach

Collaborative sessions to align stakeholders, define goals, and uncover project requirements, setting a clear direction for success.

Identify key pain points and challenges through an initial cross functional discovery workshop

Organise lightning talks to enable business experts to share key insights and highlight pain points.

Convert painpoints and challenges into HMW statements and affinity them into themes

Vote on the highest value opportunities to hone in on through dot voting exercise involving cross functional stakeholders

Personas and Archetypes

User Personas are a key tool we use to ensure your product truly connects with its intended audience. Through detailed, research-driven profiles, we help you understand your customers’ needs, behaviours, goals, and pain points. These personas offer an empathetic, actionable view of your users, guiding design decisions, feature prioritisation, and marketing strategies. With our expertise, we build personas that reflect real user segments—empowering you to make informed, user-centric choices that boost satisfaction and drive adoption

Key Outputs

User Personas
Archetypes
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How it works

Our Approach

Defining user profiles based on research to guide design and product development, ensuring solutions resonate with real users.

Gather qualitative and quantitative data about your target audience through interviews and surveys. This helps to understand their behaviors, needs, goals, pain points, and preferences.

Analyse the research data to identify distinct user segments with shared characteristics.

Develop representative archetypes for each segment, capturing their key traits, expectations and behaviors.

Each persona captures key demographics, goals, and pain points—helping teams empathise with and better understand their users.

Journey Mapping

Journey Mapping is a vital process for understanding the complete experience your customers have with your product or service. Through detailed, step-by-step visualisations, we help you map out each touchpoint in the customer journey, from initial awareness to post-purchase interactions. By identifying pain points, moments of delight, and areas for improvement, our journey maps provide actionable insights that enhance the overall customer experience. Whether you're refining an existing product or developing a new one, our expertise in journey mapping ensures that every customer interaction is seamless, meaningful and drives higher engagement and satisfaction.

Key Outputs

User flows
Customer journey
Actionable recommendations and strategy
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How it works

Our Approach

Visualising the end-to-end user experience to identify touchpoints, pain points, and opportunities for improvement.

Define the customer journey, including start/end points and key touchpoints.

Use personas to map interactions and emotional responses across each stage.

Collect data through interviews, surveys, and analytics to uncover user behaviours and pain points.

Visualise the journey and analyse it to identify areas for improvement and opportunities to enhance the experience.

Market Analysis

A cornerstone of our product consulting services, providing you with a deep understanding of your target market, competition, and customer behaviour. Through comprehensive research and data-driven insights, we assess market trends, industry dynamics, and competitor strategies to help you identify gaps and opportunities for growth. Our approach combines qualitative and quantitative methods to deliver actionable insights that inform product positioning, pricing strategies, and go-to-market plans. With our expertise, you'll gain a competitive edge, make informed decisions, and ensure that your product resonates with the right audience, driving long-term success.

Key Outputs

SWOT analysis
Market research
Gap analysis
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How it works

Our Approach

Comprehensive assessment of industry trends, competitors, and customer behaviours to inform strategic decisions.

Conduct thorough market research to understand customer needs and behaviors, as well as industry trends and competitive landscape.

Gather data on competitors, including their products, design and marketing strategies to understand their strengths and weaknesses.

Analyse the collected data to identify market gaps and opportunities, assess product-market fit, and evaluate potential risks and challenges.

Opportunity Identification

A critical outcome as a result of discovery workshops uncovering untapped potential and driving innovation within your business. Our approach combines market analysis, customer insights, and competitive research to identify key opportunities that align with your strategic goals. By thoroughly assessing industry trends, customer pain points, and emerging technologies, we help you pinpoint areas where your product or service can create significant value. Whether you're looking to expand your market reach, improve user experience or optimise your offerings, our expertise ensures that you seize the right opportunities to stay ahead of the competition and achieve long-term growth.

Key Outputs

Business goals and potential solutions
Key opportunities and themes
Hypothesis testing,  North star metric
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How it works

Our Approach

Pinpointing key areas for growth and innovation by analysing market trends, user needs, and business objectives.

Understand pain points through lightning talks delivered by subject matter experts inside the business.

Analyse industry trends and customer insights to identify emerging opportunities that align with strategic goals.

Identify and understand customer challenges to uncover areas where your product or service can provide value.

Research competitors to pinpoint gaps in the market or areas for improvement that can help your business stay ahead and drive growth.

Product Prioritisation and Backlog Sequencing

We apply industry-leading Product Prioritisation and Backlog Sequencing frameworks to ensure that your product development efforts are strategically focused on delivering maximum value with optimal efficiency. By collaborating closely with your team and key stakeholders, we define, prioritise, and sequence backlog items based on business impact, customer needs, and technical feasibility. Using proven frameworks such as MoSCoW, Kano and Value vs. Effort analysis, we ensure your backlog is precisely aligned with organisational goals. Our structured approach maximises resource allocation, mitigates risks and accelerates time-to-market, ultimately driving the successful delivery of high-impact product outcomes.

Key Outputs

Storyboard, Feature List, Epics
Prioritised Product Backlog
MVP/MVE scope, User stories
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How it works

Our Approach

Strategically organising product features and tasks to ensure the most valuable and impactful work is delivered first.

Gather comprehensive product requirements through collaboration with stakeholders, user research, technical and business review.

Utilise prioritisation frameworks (MoSCoW, Kano, Value vs. Effort) to prioritise features and user stories based on their value, urgency, and feasibility.

Prioritise and sequence backlog items for efficient workflow, focusing on high-value deliverables while accounting for dependencies and technical constraints.

Internal Coaching

Our transformative service that helps your teams refine their design approach and mature their UX practices. Through customised coaching sessions, we work closely with your design teams to enhance their ability to create user-centred solutions, improve design processes, and build a strong UX culture within your organisation. Our expert coaches provide guidance on best practices, from user research to prototyping and testing, ensuring your team is equipped to deliver intuitive, impactful experiences. By empowering your internal teams with the knowledge and tools to succeed, we help drive innovation, streamline workflows and ultimately elevate your product’s user experience.

Key Outputs

Custom Coaching Plans
Strengthened UX Culture
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How it works

Our Approach

Uplift your design practice & mature your teams with tailored coaching to build skills, enhance processes, and drive organisational growth.

Evaluate the organisation's current UX practices, design processes, tools, and team skills to identify areas for improvement and growth.

Provide tailored coaching sessions to the design team, covering UX methodologies, user research, prototyping, testing, and best practices.

Enhancing design practice through close collaboration in an embedded partnership model.

Promote continuous learning, knowledge sharing, and a user-centered design mindset within the organisation to build a strong UX culture.

Explore Capabilities

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Software Engineering & Cloud

Cloud Native Development

Designing and building scalable, resilient applications specifically for cloud environments, maximising performance and flexibility.
Software Engineering & Cloud

Application & Development Uplift

Upgrading and optimising legacy applications and development processes to improve efficiency, scalability, and maintainability.
Software Engineering & Cloud

Modern Frontend Web Development

Crafting user-friendly, responsive web applications using the latest frontend technologies to enhance user experience and performance.
Software Engineering & Cloud

Performance Engineering & Test Automation

Ensuring optimal application performance and reliability by incorporating automated testing and performance optimisation throughout development.
Data & AI

Data Discovery & Inventory

Identifying and cataloguing data assets across your organisation to provide a comprehensive view of available data for strategic use.
Data & AI

Data Hygiene & Integration

Cleaning and standardising data, then integrating it across systems to ensure accuracy, consistency, and usability for decision-making.
Data & AI

AI/ML & Data Driven Systems Development

Building systems and applications that leverage data to automate processes, enhance decision-making, and drive business outcomes.
Experience Design & Product

Design & Innovation

At the intersection of creativity and technology, we craft human-centred designs that not only look good but also solve real problems. Our innovative approach ensures that your products and services are engaging, intuitive, and always ahead of the curve.
Experience Design & Product

Product & Delivery

From concept to launch, we streamline the product development lifecycle. We work collaboratively to ensure that your product is delivered on time, meets your business objectives, and exceeds customer expectations, balancing speed and precision at every stage.
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